A multilingual campaign reaches Brampton homeowners in the language they are most comfortable deciding in, and tells you exactly what each language costs and earns. We plan the audiences, write the English source copy and the brief, set up the campaigns and read the numbers. Qualified native speakers write the Punjabi and Hindi. That split matters, because a clumsy translation in a contractor ad costs trust you can't buy back.
What the Census numbers tell a contractor
Brampton's language mix is large enough to plan around and nuanced enough to get wrong. According to the 2021 Census Profile, 141,005 Brampton residents, or 21.7%, reported Punjabi as a mother tongue. A smaller share, 17.5%, spoke Punjabi most often at home, while 29.1% could hold a conversation in it.
Three practical readings follow:
- Punjabi is the obvious second language. No other non-English mother tongue in Brampton came close; Gujarati and Urdu were each 3.4%, Hindi 3.0% and Tamil 2.2%.
- Many Punjabi speakers also live part of their lives in English. The gap between mother tongue and language used most at home suggests a lot of bilingual households. They may search in English and prefer Punjabi on the phone.
- Hindi is a smaller, specific opportunity. It can be worth a modest campaign for services where older family members are part of the decision, but it should earn its budget from your data.
These figures describe residents, not your customers. Your own job history always outranks a Census table.
Who this service is for
It fits contractors who already see demand in another language and can serve it:
- your office or crew includes people who can take a call or quote in Punjabi or Hindi
- a meaningful share of past customers asked to switch language at some point
- your services involve a family decision, such as a roof, a basement finish, a furnace or a kitchen
- you work in wards where those households are concentrated, which your own postal codes will show
It is not a fit if nobody on your team can take the call. In that case we would start with lead follow-up and English-language local SEO.
What is included
- Audience plan: which services, wards and languages to test first, from your job records and the Census picture.
- English source copy for ads, landing pages and Google Business Profile posts, written to be translated: short sentences, no idioms, trade terms defined.
- A glossary and brief for your translator, covering the terms your crews actually say, the tone you want and words to avoid. Our translator briefing guide shows the format.
- Campaign build: a separate campaign or ad group for each language, each with its own landing page and call tracking number.
- Review loop: a second native speaker checks the final copy before launch; you sign off on every word.
- Monthly report: leads, booked jobs and cost per booked job, per language, side by side.
Timeline
| Week | What happens |
|---|---|
| 1–2 | Job-history review, audience plan, English source copy and glossary |
| 3–4 | Translation by your chosen native speaker, second-speaker review, landing pages |
| 5 | Launch at a deliberately small test budget |
| 6–12 | Weekly checks; first honest verdict on each language at the 90-day mark |
How results are measured
We measure cost per booked job by language, not clicks or impressions. Each language gets its own tracking number and landing page, so a Punjabi call is never mixed in with an English one. If a language doesn't reach your break-even cost per lead after a fair test, we recommend pausing it rather than "optimising" indefinitely. Google's own help page notes that ads are matched to people who understand the ad's language, and from September 2026 Search campaigns match on the language of your ads, so clean separation also keeps the platform's targeting honest.
Mistakes to avoid
- Machine-translating whole pages. Google's spam policies list automated translation used to mass-produce pages as a form of scaled content abuse. Beyond the search risk, it reads badly to native speakers.
- Mixing languages on one landing page. Side-by-side Punjabi and English confuses both readers and search engines.
- Translating slogans literally. "We've got you covered" means nothing useful in Punjabi. Give the translator the idea, not the phrase.
- Assuming one language per household. A son may book the job in English and his mother may want the estimate explained in Hindi. Plan for both.
- Running a language you can't answer in. It is the fastest way to waste a budget.
Want to see what a sensible test would cost? The pricing page lists the plans, and our budget-splitting guide shows the arithmetic. Then call, text or email us with your trade and the wards you serve.
Frequently asked questions
Do you translate the ads?
No. We write the English source copy and a detailed brief, then a qualified native-speaking translator writes the Punjabi or Hindi version. We strongly recommend a second native speaker checks it before it runs.
Should I run Hindi as well as Punjabi?
Usually Punjabi first. In the 2021 Census, Hindi was the mother tongue of 3.0% of Brampton residents against 21.7% for Punjabi, so a Hindi campaign is normally smaller and should be justified by your own customer data.
What if nobody in my office speaks Punjabi?
Then a Punjabi campaign is premature. A customer who reads an ad in Punjabi and reaches an English-only voicemail is a poor experience. Fix call handling first, or route those calls to a team member who can take them.
Which script should Punjabi ads use?
Ask your translator and look at your customers. Gurmukhi is the usual script for Punjabi readers from India, while Punjabi speakers from Pakistan generally read Shahmukhi. Many Brampton contractors also find English ads with a 'we speak Punjabi' line perform well.