A multilingual contractor website has a separate, properly written page for each language you serve, each at its own address, linked to the others so visitors can switch. For a Brampton contractor that usually means full English pages, a focused set of Punjabi pages, and sometimes a smaller set in Hindi. Every page ends with the same simple choice: call, text or email.
What Google actually recommends
Google's guide to managing multilingual sites is clear on four points we build around:
- Use a different URL for each language version rather than changing the language with cookies or browser settings.
- Google works out a page's language from the visible content, not from code-level tags, so each page should be in one language from heading to footer.
- Avoid side-by-side translations on one page.
- Don't redirect visitors automatically based on a guess about their language. Give them visible links to choose.
In practice, a Brampton site might have /services/roof-replacement/ in English and a matching Punjabi page under its own path, each linked to the other, each with its own headings and call to action.
Who it is for
- contractors whose current site is slow, dated or hard to use on a phone
- businesses running or planning multilingual campaigns that need landing pages in each language
- firms with a Punjabi- or Hindi-speaking team who want customers to know it before they call
- owners who don't control their own domain or website login
What is included
- Site plan: which pages exist in which languages, decided from your services and customer data.
- English source copy written by us for every page, in short, translatable sentences.
- Translation brief and glossary for your native-speaking translator, plus a review step by a second speaker.
- Ward and service pages with genuine local detail. Our local SEO work depends on these.
- Fast, mobile-first build, with real photos of your own jobs, licence and insurance details you provide, and plain guidance on pricing where you are comfortable giving it.
- Call, text and email buttons on every page, plus call tracking per language.
- No contact forms or chat pop-ups. Contractors' customers want to talk to someone; the site makes that one tap away.
Timeline
| Week | Work |
|---|---|
| 1–2 | Site plan, page list, English source copy |
| 3–4 | Design, build and English pages live on a staging address |
| 5–6 | Translation and review, language pages added |
| 7 | Launch, tracking checks, search console set-up |
Larger sites take longer; a five-page refresh can be quicker.
How results are measured
We track calls, texts and emails from each language version separately, alongside visits and the pages people land on. The test of a good site is simple: of the people who arrive wanting your service, how many contact you? If Punjabi pages draw visitors but few calls, we look at the copy, the phone handling and the offer before blaming the language.
What each language page should include
At a minimum, every language version of a service page should carry the same essentials as the English one: what the service is, who it suits, the areas you cover, what happens after someone calls, licence and insurance details you supply, and the call, text and email buttons. If a page has to be shorter, cut the background, not the next step. And make sure the phone number on a Punjabi page reaches someone who can continue the conversation in Punjabi.
Mistakes to avoid
- Machine-translated pages. They read badly and can fall foul of Google's spam policies on automated translation at scale.
- Mixing languages within a page, such as Punjabi headings over English paragraphs.
- Language switchers hidden in a footer. Put them at the top, labelled in each language's own script.
- Stock photos of strangers as "our team". Use your own crew and jobs, or none.
- Translating everything at once. Start with the pages that bring work, and grow from there.
See the pricing page for how website builds relate to the monthly plans, read our translator briefing guide, or call, text or email us with your current site address.
Frequently asked questions
Can't I just add a Google Translate button?
You can, but it won't help you rank in another language, and automatic translation of trade terms is often wrong. Google recommends separate URLs for each language version, which is how we build.
Do all pages need translating?
No. Translate the pages that bring work: the home page, your main services and the contact page. A blog post or policy page can stay in English.
Who owns the website?
You do: the domain, the content and the analytics. If we part ways, you keep everything.
Who writes the Punjabi and Hindi pages?
A qualified native-speaking translator, working from our English source and glossary. We recommend a second native speaker reviews the pages before launch.